MAZDA MEDIAKEYS
#automotive

Which local communication strategy for Mazda France?

マツダのディーラーシップをローカルキャンペーンをサポート致しました

「2018年からMediakeysPlatformはディーラーのデジタル通信をサポートしています。 このプラットフォームにより、各自動車販売店は、販売地域のみを対象とし、ホワイトリストに登録されたブランドセーフなWebサイトの環境で、数回クリックするだけでキャンペーンを開始できます。 Mediakeysと協力して、パフォーマンスを監視および最適化します。」

Guillaume Masset (ギヨーム・マセ)、コミュニケーション&デジタルマネージャー - Mazda France

You'va got similar objectives ?

Contact us
Geotargeting

Objective

Mazda France wanted to launch personalized digital advertising campaigns for 106 different points of sales in order to promote specific offers, depending on the brand's promotional calendar.

Solution

  • A white-labeled platform has been custom-designed for Mazda. It includes a suite of proprietary tools (Adbuilder, Geobuilder, Adserver) in order to give full autonomy to the car dealers.
  • Each car dealer owns a dedicated account with all the campaign settings previously embedded. Such as the store's name, street address, sales territory, a banner set designed by Mazda's head office and customizable on the fly.
  • Mazda car dealers are now able to launch digital advertising campaigns in just a few clicks. The ads are delivered exclusively to internet-users present in the dealership's sales territory.

Do you have similar objectives? Try our platform!

Let's take a moment to discuss your issues and goals ! One of our experts will answer all your possible questions, guide you through Mediakeys Platform capabilities and give you all the details concerning methodology.

Book a demo