MAZDA MEDIAKEYS
#automotive

Which local communication strategy for Mazda France?

Mazda France needed to bring support to its dealership network by setting up a unified, hyperlocal communication strategy.

We’ve been working with Mediakeys Platform since 2018 to support our dealerships in their digital communications. The platform allows each car dealership to launch campaigns in just a few clicks, target its sales territory, and deliver ads on whitelisted and brand-safe websites.

Guillaume Masset, Communications & digital manager - Mazda France

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Geotargeting

Objective

Mazda France wanted to launch personalized digital advertising campaigns for 106 different points of sales in order to promote specific offers, depending on the brand's promotional calendar.

Solution

  • A white-labeled platform has been custom-designed for Mazda. It includes a suite of proprietary tools (Adbuilder, Geobuilder, Adserver) in order to give full autonomy to the car dealers.
  • Each car dealer owns a dedicated account with all the campaign settings previously embedded. Such as the store's name, street address, sales territory, a banner set designed by Mazda's head office and customizable on the fly.
  • Mazda car dealers are now able to launch digital advertising campaigns in just a few clicks. The ads are delivered exclusively to internet-users present in the dealership's sales territory.

"Thanks to my campaigns with Mediakeys Platform, my sessions increased by 345% over the year 2019 compared to 2018. I had several leads during the year so I am planning to launch two Mediakeys Platform campaigns per quarter."

A Mazda car dealership manager

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