Which local communication strategy for Mazda France?
Mazda France needed to bring support to its dealership network by setting up a unified, hyperlocal communication strategy.
We’ve been working with Mediakeys Platform since 2018 to support our dealerships in their digital communications. The platform allows each car dealership to launch campaigns in just a few clicks, target its sales territory, and deliver ads on whitelisted and brand-safe websites.
Guillaume Masset, Communications & digital manager - Mazda France
You'va got similar objectives ?
Objective
Mazda France wanted to launch personalized digital advertising campaigns for 106 different points of sales in order to promote specific offers, depending on the brand's promotional calendar.
Solution
- A white-labeled platform has been custom-designed for Mazda. It includes a suite of proprietary tools (Adbuilder, Geobuilder, Adserver) in order to give full autonomy to the car dealers.
- Each car dealer owns a dedicated account with all the campaign settings previously embedded. Such as the store's name, street address, sales territory, a banner set designed by Mazda's head office and customizable on the fly.
- Mazda car dealers are now able to launch digital advertising campaigns in just a few clicks. The ads are delivered exclusively to internet-users present in the dealership's sales territory.
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